Mascot Roommate
Branded
Mascot Roommate was a cleverly disguised marketing campaign created to promote the popular summer Coffee Bean and Tea Leaf drink, ”The Iced Blended”. Mascot Roommate followed two friends on their quest to humiliate their third roommate, whose summer job was to dress up as the “Mr. Ice Blended” mascot stationed outside Coffee Bean and Tea Leaf locations.
Their mission was simple- screw with their friend until he quits his job or gets fired. After thousands of views, and a few duped reporters thinking it was real, we had ourselves a viral sensation.